Marketing project Research Paper Example | Topics and Well Written Essays - 750 words

Marketing project - Research Paper Example Also, another figure worth mentioning is the Egyptian Wael Mhgoub, who will be running a coffee branch in Dubai. It is the bargaining power of our consumers which plays a vital role in establishing our desirability from a customer point of view. UAE environment comprises of guaranteed customers for any specialty coffee industry. The ability of the consumers bargaining strength is proportional to the ability of the consumers to bring down prices and bargain for best-quality services and products. UAE customers are quite capable of being able to pit rival business firms against one another. This was one of the many considerations made before Starbucks ventured into UAE. Here at UAE, there is a vast population with the financial capability, since Starbucks products don’t come cheap (Miller, 2009). Starbucks is the most expansive and leading coffeehouse. Starbucks Corporation is a multibillion international coffeehouse chain, and it is enlisted in the New York Stock Exchange (NSE), where its shares are traded globally. This Corporation has 17,133 stores in 49 countries, 87 of these stores being based in the UAE. Starbucks headquarters are based in Seattle, Washington, USA. Starbucks is the market leader of the coffee market in the world, and in UAE, it is the leading coffee chain cafes. Starbucks is known for its exceptional high quality services and customers highly commend them, since they are happy with their excellent service. Customer feedback shows that the customers are satisfied with the quality as well as taste of the coffee. Based on customer feedback, the UAE love our coffee brands. They are impressed with the wide range of coffee brands we offer. Starbucks is in over 40 countries in the world and in UAE alone, we have 92 branches. Starbucks as a brand alone sells due to its high brand awareness and a globally known high quality coffee brand. Since it is a multibillion dollar